Author Archives: Aidan Warner

Aidan Warner

About Aidan Warner

Aidan Warner is NCVO’s external relations manager. He writes about charity communications. He has previously worked at the BBC, the General Medical Council and Mind, the mental health charity.

Telling a better story about charities

NCVO's new guide will help charity communicators use language that resonates with the public when discussing tricky issues such as fundraising or pay. Continue reading

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Hairdressers: a cut above charities?

What does it mean if 'charities are half as trusted as hairdressers'? Continue reading

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Have charities misled the public about how they work?

Do we need to do something to narrow the gap between public perceptions about how charities work, and how they do? Continue reading

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What does the case of Olive Cooke tell us about charities?

Attention was focused on charity fundraising last week when direct marketing was said to have contributed to the apparent suicide of a 92-year-old woman. Continue reading

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General election 2015 manifestos – what they would mean for charities

How have voluntary sector priorities fared among the parties’ proposals for government? Continue reading

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A view from Liberal Democrat Party Conference

The last of our blogs on the 2014 party conferences. Campaigners shouldn't disregard the Lib Dems. Continue reading

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The SARAH Bill – is it OK to change the law for a PR stunt?

Is there still value in the social action, responsibility and heroism bill, even if it won't make any difference in a courtroom? Continue reading

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Please no ‘safety net’ for charity clichés

The charity sector's crimes against English. Continue reading

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