Author Archives: Sarah Gilbert

Sarah Gilbert

About Sarah Gilbert

Sarah Gilbert is an experienced campaigner. She is an independent consultant and runs projects for NCVO on campaigning and influencing, including the Certificate in Campaigning and Leadership in Campaigns. She also coaches campaigners, has guest lectured for Roehampton University, and is a member of the advisory board for the University of Westminster's MA in Campaigning, Communications and Media. Sarah sits on the Campaigning Effectiveness Advisory Board and writes blogs, articles and tweets about how to influence people and the sector’s role in campaigning.

Data driven campaigning: The power to influence

Data is more widely available than ever before, and the ability to act on the right information at the right time is critical to any campaign. Continue reading

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How to convince people internally to support your campaign

Campaigning begins at home. Here's how to get your colleagues, volunteers, and other internal people to throw their weight behind your campaign. Continue reading

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Five tips for building a credible campaign voice in social media

Set clear goals, find your community, use authentic voices (supported by a good social media policy), encourage interaction and remember to listen. Continue reading

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Learning from life or death: Five techniques that will help us think more strategically

What can NGOs learn from military campaigns? Both need to be underpinned by rigorous strategy, a crystal clear aim, compelling evidence and in-depth analysis. Continue reading

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Five tips for successful digital campaigning

How to use digital techniques to help with your campaigning Continue reading

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Ten top tips on the art of using the Freedom of Information Act

How to build a body of research which can engage the media in your campaign. Continue reading

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Ten top tips for framing your campaign

How to shape and direct your message at your audience without falling into the traps set by your opponents. Continue reading

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Everyday people can change the world

What we can learn from the protest against fracking in Balcombe which brought together residents, climate change campaigners, and anti-austerity activists. Continue reading

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How can campaigners win hearts, then minds?

Campaigns designed to to elicit a response should fit in with the way the people I want to influence see the world. Continue reading

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Top 10 tips on using Theory of Change to plan a winning campaign

Learn how Theory of Change can help you plan a winning campaign with these top 10 tips. Continue reading

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